ACBC Vic: China Insights with Tom Parker , Box Hill Golf Club, Monday, 12. August 2019

As one of the fastest growing economies in the world and Australia’s largest trading partner, China is exceedingly important for Australian businesses and businesspeople. As part of Whitehorse Business Week 2019, the Australia China Business Council and the City of Whitehorse are pleased to invite you to ‘China Insights with Tom Parker: WeChat, communications platforms, sport diplomacy and the Australia China business relationship’.
Tom Parker is a China specialist with a focus on collaboration between Australia and China to broaden the bi-lateral relationship. A Mandarin speaker, Tom’s long-term engagement with China has resulted in impressive networks and successful business outcomes. He has held China focused roles in The Asialink Centre, Austrade (Beijing), City of Melbourne and as writer and reporter for the ABC in both China and Australia for Radio National’s Asia Pacific Program.
Last year, he joined the AFL in a newly created role as Head of China to drive commercial outcomes from the ongoing engagement and games being played in Shanghai.
Tom is a well-connected Australia-China facilitator with extensive experience assisting business and government better understand and access their opportunities in China.
In his presentation Tom will address:

The importance of WeChat – an essential marketing, communications and stakeholder manager tool for businesses operating in China
The rise of sports diplomacy – how the AFL match in Shanghai is creating a new platform for Australia China business engagement
Business insights from a China specialist - understanding how to engage, interact and succeed in China

Monday, 12. August 2019, Box Hill Golf Club, ACBC Vic: China Insights with Tom Parker

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