LinkedIn for Business - Midland , Midland Town Hall, upstairs meeting room, Monday, 26. August 2019

LinkedIn is fast becoming one of the most popular social media platforms for B2B generation. With an influx of businesses now using LinkedIn as their go to platform for social media marketing , its is important that your first impressions are lasting impressions. This workshop will introduce you to the world of LinkedIn and teach you practical ways to utilise the platform for Business Development and Brand awareness for your Business.
The topics that we will cover are:

What is LinkedIn - Setting up a personal and company page on Linkedin

Australian Social Media statistics

Why is LinkedIn important for Business Development

Why we should use LinkedIn

4 steps to generate leads on LinkedIn

The 5 Principles of persuasion

Understanding LinkedIn analytics

How to export your LinkedIn connections

How to create a content plan for your posts

Where to source great images for your social media

How often to post on LinkedIn and what to post

*Please bring your laptop as this will be an interactive workshop 

Jo Saunders is a leading international LinkedIn expert, marketing strategist and social media educator who has been helping people connect and communicate since the early 90s, through pen and paper, events and social media.
Known as Australia's LinkedIn Demystifier, Jo guides individuals and teams through the complexities of LinkedIn and social marketing tools, to communicate your brand message, showcase your talent, build thought leadership and relationships. 
With over 20 years experience in event management and marketing, she has designed events, content and communication strategies for Australian and international events, organisations and businesses.
Discover more:  Twitter: @JoSaundersAU
This workshop is brought to you by Business Station and is funded by the Small Business Development Corporation through its Business Local service. For free advice and guidance on starting and growing your business visit 

Monday, 26. August 2019, Midland Town Hall, upstairs meeting room, LinkedIn for Business - Midland

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