Delivered by DR Tourism, this interactive, engaging and fun half day trade workshop allows tourism businesses new to the travel distribution space to increase their tourism distribution knowledge, gain insights into the latest ways to build business awareness, and drive business by leveraging the fantastic opportunity that the trade distribution network presents. TOURISM INDUSTRY BUSINESS CAPABILITY PROGRAM (TIBCP) TRADE ACTIVITIES Understanding tourism marketing and distribution networks is critical to enabling tourism businesses to take their product to market, grow and to expand into new markets. The second year of trade programs will continue to build the skills and capabilities of all tourism businesses across Queensland, particularly SMEs and young businesses with growth ambitions. The trade program will help businesses to increase their customer base and revenue pipeline by providing practical support to develop sales and marketing plans, rates sheets, trade sales materials and to participate in trade events. The trade program includes modules on distribution channels, engaging with trade, packaging and bundling experiences, sales training, commissions and contracting and online travel agents. Eligible Businesses Micro, small and medium businesses across all sectors of the tourism industry are encouraged to participate. A tourism business is defined as a business that provides a direct service or experience to the leisure tourist and operates within ONE of the following categories: Accommodation Attraction Food and Drink Events Tour Hire Transport General Service This initiative is proudly funded and supported by the Queensland Government through its Tourism Industry Business Capability Program.
